Transformed Carta’s company-wide brand refresh into a scalable self-serve design system.

The project combined a visual refresh with the creation of a brand operating system, enabling teams across marketing, partnerships, and product to create on-brand assets independently.

My role focused on translating the system into real-world applications through templates, illustration systems, motion storyboards, mockups, and production-ready asset libraries.

The result was a single source of truth that reduced repetitive production work and gave the creative team more time for higher-value creative initiatives.

Team

Creative Director — Vision & Creative Direction

Brand Design (Me) — Systems Design, Illustration, Templates, Asset Libraries

Brand Designer — Frontify Implementation & System Documentation

Marketing & Product Partners — Requirements, Adoption & Feedback