Created the brand identity for a new padel club in Indonesia, shaping how the space would feel across digital, physical, and launch touchpoints.

The project covered brand strategy, art direction, illustration, signage, merchandise, and visual system development. I worked closely with the founders, architects, and interior team to make sure the brand felt cohesive across the club experience.

The final direction balanced a clean architectural feel with the energy of padel — modern, social, and premium.