Designed and produced creative assets for Carta's multi-season partnership with the Golden State Warriors, helping introduce the collaboration to both external audiences and internal teams.

The project required translating Carta's brand into a sports and event environment while maintaining consistency across arena, digital, merchandise, and experiential touchpoints.

My role focused on concept development, visual design, production, and vendor-ready asset creation across a wide range of formats, including arena signage, rally towels, merchandise, digital displays, social assets, and event collateral.

The result was a cohesive partnership identity that helped launch the collaboration across Chase Center while creating a flexible asset system that could support future activations throughout the sponsorship.

Category:

Partnership Campaign / Experiential Design

Role:

Visual Design, Art Direction, Production Design

Duration:

2 Weeks

Woman B&W