Designed and produced creative assets for Carta's multi-season partnership with the Golden State Warriors, helping introduce the collaboration to both external audiences and internal teams.
The project required translating Carta's brand into a sports and event environment while maintaining consistency across arena, digital, merchandise, and experiential touchpoints.
My role focused on concept development, visual design, production, and vendor-ready asset creation across a wide range of formats, including arena signage, rally towels, merchandise, digital displays, social assets, and event collateral.
The result was a cohesive partnership identity that helped launch the collaboration across Chase Center while creating a flexible asset system that could support future activations throughout the sponsorship.
Category:
Partnership Campaign / Experiential Design
Role:
Visual Design, Art Direction, Production Design
Duration:
2 Weeks










